The Lego Movie Sequel Will Focus on Gender Issues, and That Sounds Great
Phil Lord and Chris Miller may not be directing
The Lego Movie Sequel, but they’re still creating the story, having signed on to do a rewrite of the original script. And it looks like the next film is going to be about an issue Lego has had several problems with in the past: gender.
In an interview with
Collider, producers Dan Lin and Chris McKay shared that the second film in
The Lego Movie series will explore gender similarities and differences in regards to toys, following the plot set up at the end of the first film.
The Lego Movie ended with real-world protagonist Finn being told by his dad that he has to share his playtime with his younger sister, resulting in an army of Duplo (preschool Lego toys) invading the world.
According to McKay:
[Finn’s little sister] is coming in, and that’s the major thing that the movie is about. What’s different and similar about gender, when a boy plays vs. how a girl plays? What kinds of stories are there? Chris and Phil are super fucking smart and really thoughtful and sensitive writers. The kinds of questions and the interesting ideas that they’re getting into with this movie, it’s going to be like the first Lego Movie was, where it’s about something else that’s really profound. I’m really excited about where the movie is gonna go because it’s about these things that are actual notions that people have that might even be unconscious biases, where people don’t even realize that that’s the way they’re looking at the world.
This premise is actually promising in a lot of ways. The first film delicately handled the issue of what happens when adults stop treating toys like toys, and how the pursuit of perfection can do more harm than good. Now, this film looks to be about toys and gender, which has been one of Lego’s sore spots.
In 2014, a seven-year-old girl made headlines (
including on io9) when she sent a letter to Lego admonishing them for not making toys for her and other girls, especially Lego figures. This matched a 2008 study that showed only 10 percent of Lego builders were female, largely thanks to the fact that the company had been
marketing almost exclusively to boys for years.
Lego has been steadily increasing its female outreach ever since, including the launch of Lego Friends and a
DC Super Hero Girls line. Of course, some of those have come with their own problems (for example, in 2015
Lego Club Magazine was giving out
beauty tips to its female readers, even though the Lego Friends toyline is targeted to kids 5 to 12 years old), but it’s been making progress, and it looks like this movie sequel might continue that trend.
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'LEGO Movie 2' Debuts with Weaker Than Expected, $34M Opening
The weekend didn't turn out to be quite as big as expected, thanks mostly due to a severe underperformance from Warner Bros.'s
The LEGO Movie 2: The Second Part, which debuted approximately $20 million below expectations as franchise fatigue seems to have settled in rather quickly. Otherwise, the rest of the weekend's new releases fell, for the most part, within expectations with
What Men Want finishing in the runner-up position followed by Lionsgate's release of Summit's
Cold Pursuit while Orion's
The Prodigy fell just a bit outside industry expectations.
At the top of the box office, Warner Bros.'s
The LEGO Movie 2 brought in an estimated
$34.4 million, falling well short of the anticipated $50-55 million the studio was anticipating heading into the weekend. The performance is also well below the $69 million the first film opened with back in February 2014 as well as below the $53 million opening for
The LEGO Batman Movie in February 2017. That same year WB debuted a second
LEGO feature in
The LEGO Ninjago Movie, which opened with a franchise low, $20.4 million in September 2017. The dwindling returns for the films in this franchise suggests the studio jumped the gun with so many spin-offs before actually establishing the overall series.
That said, critics have given three of the four films (
Ninjago excluded) top marks, with those three declared "Certified Fresh" on
RottenTomatoes and the same going for audience response on those same three films. Audiences gave
LEGO 2 an "A-"
CinemaScore, matching the same score for
LEGO Batman, though the films have been trending increasingly male with
LEGO 2 playing to an audience that was 57% male, the largest gender discrepancy among all four films so far. Overall, however, ancillaries should most likely remain high with
LEGO 2 suggesting this is far from the end of the franchise, and WB may simply need to change tact looking ahead.
Internationally,
LEGO 2 brought in an estimated $18.1 million from 63 overseas markets. Comparatively, the first
LEGO Movie brought in $18.4 million in its first weekend from ~30 fewer markets. As for the sequel's performance, the UK led the way with $5.3 million followed by Russia ($1.7m), Poland ($1.3m), Germany ($1.1m), Spain ($830k), Brazil ($707k), the Netherlands ($622k) and South Korea ($500k). The film will open in Mexico on February 14 followed by openings in France (Feb 20), Italy (Feb 21) and Australia (Mar 21). [...]
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O primeiro filme faturou $69 mihões no final de semana de estréia. O segundo, recheado com agenda progressista para doutrinar crianças, não conseguiu chegar nem na metade desse valor e também não atingiu a expectativa do estúdio, que projetava entre $50-55 milhões no final de semana de estréia.
Me pergunto quanto tempo ainda vai ser necessário para que esses putos finalmente entendam:
QUEM LACRA, NÃO LUCRA!