"Chumbo" trocado não dói ?
Sony usando estratégia da adversária, que vergonha. LOL
Nossa, a Toshiba tinha pago 150 pela Universal não é? Bem, pagou 400
pra terminar a guerra das mídias então... deve valer a pena a médio prazo.
http://www.theglobeandmail.com/servlet/story/RTGAM.20080109.wgtblu10/BNStory/Technology/home
Las Vegas — Many of the greatest heavyweight bouts have been settled in Las Vegas, so it's fitting that what looks to be the final round of the high-definition DVD format fight is taking place here on the Strip.
Every January at the International Consumer Electronics Show, Sony Corp. and Toshiba Corp. trumpet their respective Blu-ray and HD DVD formats. The companies have battled to a virtual stalemate, with sales stagnating as neither has been able to land a knock-out punch.
But when Sony announced last Friday that Warner Bros., Hollywood's biggest seller of DVDs, would turn its back on HD DVD and begin releasing high-definition movies exclusively in Blu-ray beginning in June, it was the haymaker everyone had been waiting for.
* Has the format war affected your decision to buy a next-generation video player? Answer the poll question at Globetechnology.com
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The Globe and Mail
"I don't know why the studios have supported two formats for so long," Yankee Group analyst Josh Martin said. "It's hindering their opportunity to sell content and that's what they're in the business of doing."
Sony and Toshiba's competing technologies split the market for high-definition DVD players, which frustrated consumers who were reluctant to upgrade to either format fearing that if they backed the wrong horse they might end up with a very expensive paperweight. Blu-ray and HD DVD discs can't be played on equipment designed for the competing format.
* Join the Conversation Thursday with Matt Hartley who will be online at 1 p.m. EST to take your questions on the DVD format war and CES.
With prices for standard DVDs on the wane, studios are looking for high-definition discs to make up some of that lost revenue. But they worried about the format war turning off customers and limiting their own ability to sell movies, especially as Internet download services and digital television subscriptions take an increasingly bigger bite out of home movie sales.
The last time Sony stepped into the ring to challenge for the video format crown, its Betamax technology ended up on the mat and the VHS format developed by Victor Co. of Japan Ltd. (JVC) stood with its arm raised in the centre of the ring.
This time around, Sony has gone about brokering alliances that have put more partners in its corner than Toshiba's. Sony's next-generation DVDs also feature more space than their competitors — 50 GB compared with 30 GB — and feature more robust digital rights management technology (DRM), which appeals to the studios' fear of pirated content.
"HD DVD had a technological advantage at the outset, less capacity but a cheaper upgrade for the manufacturers," Mr. Martin said. "Blu-ray was about larger capacity and a little bit more future-proof technology, but more expensive."
Both sides wanted Warner in their corner at ringside. To break the stalemate, analysts believe the rivals offered the studio large sums of cash to release DVDs exclusively in their respective formats. One report suggested Toshiba's bid was in the area of $100-million (U.S.) while Sony's offer was closer to $400-million. Warner Bros. has declined to comment on whether it was offered money to pick a side.
"I would imagine there was some incentive or some concessions obviously to provide content on the Blu-ray format," said Marc Perrella, head of IDC Canada's technology research group. "But over the long term it comes down to who has the largest install base and that's where the content is going to go. It's a virtuous circle."
Although Toshiba had the advantages of a lower price point and a head start in getting its devices to market, the format war basically comes down to a corporate battle of who has the cooler, more powerful friends. Toshiba is backed by industry heavyweights Microsoft and Intel, while its studio partners include Universal and Paramount, which signed an HD DVD exclusive deal last summer.
However, Blu-ray negotiated exclusivity arrangements with Disney, MGM, Fox, its own Sony studio and now Warner. Sony also has signed exclusive alliances with several retailers, most notably Blockbuster and Target stores in the U.S.
"Why the war is not yet won is that you still have Wal-Mart and Best Buy on the sidelines looking at where is it going to end up," Mr. Perrella said. "If they come to the Blu-ray side, you're starting to put nails in the coffin of HD DVD."
Even though the potential consumer market for high-definition DVDs is in the billions of dollars as HD television adoption explodes, only about a million devices have been sold in either format, not counting Sony's PlayStation 3 console, which features a built-in Blu-ray drive.
Total DVD sales fell 4.5 per cent in 2007, the first major year-over-year decline since the format made its debut in 1997, according to Adams Media Research. DVDs have been the most popular format for movies since overtaking VHS videotapes in 2003.
Toshiba is reeling, but has not been knocked out. To finish the job, analysts agree that Sony should consider lowering the price of Blu-ray products.
"If Sony is smart they'll take a nosedive on their price to get some product into the market," Mr. Martin said.
andregarcia_1;2633558 disse:
Mas a warner não produz jogos.
Senão daqui a pouco vão postar tipos de cadeira, pq alguns sentão em uma pra jogar, ou que roupa usam pra jogar... Ai Acho que o mais apropriado nesse caso já que é relacionado a warner ser postado na sessão cinema.
Agora se a warner lançasse jogos para o PS3 ai era outra história...;D
vou começar a postar sobre as novidades da internet aqui no consoles
afinal, os next-gen tem navegadores mesmo
