Heavenbless
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Headstrong discusses how to create successful mature Wii content
February 16, 2010 by The News Team Filed Under: Wii
A portion of a CVG interview with Headstrong studio head Bradley Crooks...
CVG: What was the key to making an adult Wii game like Overkill a success? What do you think separated it in the eyes of consumers from less successful adult Wii titles?
BC: We worked very hard to create a strong identity for Overkill. The characters, the story, the grindhouse style. It allowed us to own a unique position in the marketplace. Sega marketing were excellent.
I can genuinely say its one of the best campaigns I've seen and I worked in marketing at EA before running Headstrong. They got completely behind it and their enthusiasm showed in everything they did.
Overkill was different, very different, from other Wii titles, even the adult ones. It was a bit of a guilty pleasure I think to some people. Wait till the kids have gone to bed and put away Mario and Sonic, then get out Overkill. A glass of wine and a gorgasm - perfect way to end the evening!
CVG: Are you working on more House Of The Dead content for the future? If so will you focus on Wii again?
BC: As Detective Washington would say "Mind your own motherf***ing business!".
Bom, Overkill foi um jogão, todos sabemos (melhor on-rails do Wii, na humilde opinião deste que vos escreve).
Em recente entrevista, um carinha da Headstron (produtora do game) falou que Overkill sempre foi um game diferente dos outros títulos do Wii, mesmo dos adultos.
Eles trabalharam duro pra dar personalidade ao jogo. E conseguiram :king
Além disso, o marketing da SEGA foi muito bom.
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É minha gente, parece que tá aí a receita pra vender games hardcore no Wii. Fazer jogos bons que tenham bom marketing, e especialmente, não tentar explorar nichos já saturados (on-rail, por exemplo, já saturou).