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Reuters afirma que EA pagou U$1 milhão para um dos streamers mais populares do momento, Tyler "Ninja" Blevins, jogar e twittar Apex Legends no dia do lançamento. A promoção também incluia outros jogadores. E pra quem achou muito, nos três dias após o lançamento o valor das ações da EA aumentou U$4 bilhões e conseguiu 50 milhões de jogadores. a matéria estima que se cada um dos jogadores comprar o pacote mais básico do jogo o faturamento da empresa seria de U$50 milhões. E detalhe, "Ninja" é conhecido por jogar Fortnite 12 horas por dia em seu estúdio.
Matérias originais:
Top gamer 'Ninja' made $1 million to promote EA's 'Apex Legends' launch: source
BENGALURU (Reuters) - What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as “Ninja,” the world’s most-followed computer gamer.
Blevins was one of a few select professionals with huge followings pulled in by videogame giant Electronic Arts Inc to play and promote its latest title, “Apex Legends,” in the first hours of the launch last month, generating a buzz that notched 10 million signups in the first three days.
The 27-year-old, famous for his hair color changes - currently a bright, turquoise hue - tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch. For this he was paid around $1 million, a source told Reuters.
The amount underlines the increasingly cut-throat fight for dominance of the free-to-play battle royale genre that, through Epic Games’ global smash hit “Fortnite”, has pushed major publishers like Electronic Arts to change how they do business.
Representatives for EA and Ninja declined to comment on how much he had been paid, but the amount named by the source is more than twice media reports of Ninja’s monthly earnings from streaming his regular appearances on Fortnite and way above what was speculated on a number of internet discussion boards.
EA also paid popular Polish-Canadian streamer “Shroud,” who has nearly six million Twitch followers, to play Apex Legends but declined to disclose the terms of the deal.
“They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre,” said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal.
“This was a really well coordinated poaching of the top influencers the likes of which has not been seen so far in esports,” he said, suggesting that EA had also roped in streamers better-known for playing other blockbusters like “Call of Duty” or “PUBG”.
The Ninja deal also points to the growing possibilities for teenagers who grow up hooked in their bedrooms on the industry’s big titles, as well as a shift in promotional strategy, with the use of popular gamers replacing expensive TV ad campaigns.
EA’s stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite’s 200 million.
“We really wanted to create a day where you couldn’t escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day,” Drew McCoy, lead producer at the EA studio that created Apex Legends, said in an interview.
“We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game,” he said.
Joost van Dreunen, co-founder of Nielsen-owned gaming research firm SuperData, estimated that in 2018 Fortnite raked in $2.4 billion in revenue, more than any other single title.
If each user registered so far bought the most basic Apex Coin package, with which kids and teenagers can buy character skins and other upgrades, EA would take in $500 million. Analysts’ estimates hover around that figure in revenue annually.
Ninja, who reportedly plays Fortnite for 12 hours a day from his basement studio outside Chicago, has been one of many to benefit from its massive success.
He has streamed himself playing alongside major celebrities like rappers Drake and Travis Scott, has sponsorship deals with Red Bull and Uber Eats, and often appears on Instagram and Twitter alongside soccer players Neymar Jr and Harry Kane.
Report: EA Paid Ninja £750,000 to Stream Apex Legends
By Nathan Grayson on 13 Mar 2019 at 6:44PM
These days, it’s not uncommon to see big companies promote their games by cutting deals with top YouTubers and streamers, but how much does one of those deals cost? In the case of chameleon-haired Twitch king Tyler “Ninja” Blevins, the number could be as high as $1 million (£750,000).
Citing an anonymous source, Reuters published a report today saying publisher EA paid Ninja $1 million to play Apex Legends and tweet about it the day after the game launched on 4 February. Ninja has over 13 million followers on Twitch, meaning that anything he streams will get an astronomical amount of exposure. That said, even by Ninja’s standards, $1 million is a significant chunk of change—in December, he told CNN he makes $500,000 (£375,000) per month and “a lot more” in a “good month.”
Although Kotaku was not able to independently confirm the veracity of Reuters’ report, two people who have worked with Ninja said he was paid $600,000 (£450,000) for one event last year. Those people, who requested anonymity because they were not authorised to speak about the deal, asked that we not name the event.
When asked for comment, Ninja did not reply, and while EA declined to go into specifics, an EA rep did tell Kotaku that the company had a “multi-part marketing program” for Apex Legends that included “paid engagements with some content creators at the launch of the game as we looked to quickly introduce the game to the world.” However, they said that the paid streams were short-lived; after midday on 5 February, the day after release, “all Apex Legends streaming from content creators was completely organic.”
The rep also pointed to a disclosure policy streamers like Ninja were required to adhere to. “EA requires full disclosure and transparency with every Game Changer, content activation, or paid sponsorship that we are involved with,” it reads. “This is mandatory for every country, language, or influencer that we work with. We do not partner with influencers, agencies, or talent who do not support proper disclosure.”
It does not go into how often streamers are required to disclose sponsored content or what exactly proper disclosure entails, nor how prominent placement of said disclosure needs to be. This can lead to confusion, given that streams often last for many hours. Case in point: On Apex Legends’ launch day and the day following, I watched hours of streams from both Ninja and fellow battle royale kingpin Michael “Shroud” Grzesiek. Both had stream graphics that indicated they were part of an “Apex Legends partner” program, but during the time I watched them, neither outlined the exact specifics of what this program entailed. Shroud alluded to aiding in the game’s development as a consultant, but he didn’t disclose the terms of his compensation.
There is no denying that EA’s decision to partner with big streamers had an impact. On Apex Legends’ release day, it doubled Fortnite’s concurrent viewership numbers—pulling off a coup that, days earlier, nobody would have thought possible. More than a month later, Apex Legends remains a Twitch top ten mainstay, often occupying a spot among the service’s top three most-viewed games.
Reuters afirma que EA pagou U$1 milhão para um dos streamers mais populares do momento, Tyler "Ninja" Blevins, jogar e twittar Apex Legends no dia do lançamento. A promoção também incluia outros jogadores. E pra quem achou muito, nos três dias após o lançamento o valor das ações da EA aumentou U$4 bilhões e conseguiu 50 milhões de jogadores. a matéria estima que se cada um dos jogadores comprar o pacote mais básico do jogo o faturamento da empresa seria de U$50 milhões. E detalhe, "Ninja" é conhecido por jogar Fortnite 12 horas por dia em seu estúdio.
Matérias originais:
Top gamer 'Ninja' made $1 million to promote EA's 'Apex Legends' launch: source
BENGALURU (Reuters) - What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as “Ninja,” the world’s most-followed computer gamer.
Blevins was one of a few select professionals with huge followings pulled in by videogame giant Electronic Arts Inc to play and promote its latest title, “Apex Legends,” in the first hours of the launch last month, generating a buzz that notched 10 million signups in the first three days.
The 27-year-old, famous for his hair color changes - currently a bright, turquoise hue - tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch. For this he was paid around $1 million, a source told Reuters.
The amount underlines the increasingly cut-throat fight for dominance of the free-to-play battle royale genre that, through Epic Games’ global smash hit “Fortnite”, has pushed major publishers like Electronic Arts to change how they do business.
Representatives for EA and Ninja declined to comment on how much he had been paid, but the amount named by the source is more than twice media reports of Ninja’s monthly earnings from streaming his regular appearances on Fortnite and way above what was speculated on a number of internet discussion boards.
EA also paid popular Polish-Canadian streamer “Shroud,” who has nearly six million Twitch followers, to play Apex Legends but declined to disclose the terms of the deal.
“They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre,” said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal.
“This was a really well coordinated poaching of the top influencers the likes of which has not been seen so far in esports,” he said, suggesting that EA had also roped in streamers better-known for playing other blockbusters like “Call of Duty” or “PUBG”.
The Ninja deal also points to the growing possibilities for teenagers who grow up hooked in their bedrooms on the industry’s big titles, as well as a shift in promotional strategy, with the use of popular gamers replacing expensive TV ad campaigns.
EA’s stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite’s 200 million.
“We really wanted to create a day where you couldn’t escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day,” Drew McCoy, lead producer at the EA studio that created Apex Legends, said in an interview.
“We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game,” he said.
Joost van Dreunen, co-founder of Nielsen-owned gaming research firm SuperData, estimated that in 2018 Fortnite raked in $2.4 billion in revenue, more than any other single title.
If each user registered so far bought the most basic Apex Coin package, with which kids and teenagers can buy character skins and other upgrades, EA would take in $500 million. Analysts’ estimates hover around that figure in revenue annually.
Ninja, who reportedly plays Fortnite for 12 hours a day from his basement studio outside Chicago, has been one of many to benefit from its massive success.
He has streamed himself playing alongside major celebrities like rappers Drake and Travis Scott, has sponsorship deals with Red Bull and Uber Eats, and often appears on Instagram and Twitter alongside soccer players Neymar Jr and Harry Kane.
Top gamer 'Ninja' made $1 million to promote EA's 'Apex Legends' launch: source
What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as "Ninja," the world's most-followed computer gamer.
www.reuters.com
Report: EA Paid Ninja £750,000 to Stream Apex Legends
By Nathan Grayson on 13 Mar 2019 at 6:44PM
These days, it’s not uncommon to see big companies promote their games by cutting deals with top YouTubers and streamers, but how much does one of those deals cost? In the case of chameleon-haired Twitch king Tyler “Ninja” Blevins, the number could be as high as $1 million (£750,000).
Citing an anonymous source, Reuters published a report today saying publisher EA paid Ninja $1 million to play Apex Legends and tweet about it the day after the game launched on 4 February. Ninja has over 13 million followers on Twitch, meaning that anything he streams will get an astronomical amount of exposure. That said, even by Ninja’s standards, $1 million is a significant chunk of change—in December, he told CNN he makes $500,000 (£375,000) per month and “a lot more” in a “good month.”
Although Kotaku was not able to independently confirm the veracity of Reuters’ report, two people who have worked with Ninja said he was paid $600,000 (£450,000) for one event last year. Those people, who requested anonymity because they were not authorised to speak about the deal, asked that we not name the event.
When asked for comment, Ninja did not reply, and while EA declined to go into specifics, an EA rep did tell Kotaku that the company had a “multi-part marketing program” for Apex Legends that included “paid engagements with some content creators at the launch of the game as we looked to quickly introduce the game to the world.” However, they said that the paid streams were short-lived; after midday on 5 February, the day after release, “all Apex Legends streaming from content creators was completely organic.”
The rep also pointed to a disclosure policy streamers like Ninja were required to adhere to. “EA requires full disclosure and transparency with every Game Changer, content activation, or paid sponsorship that we are involved with,” it reads. “This is mandatory for every country, language, or influencer that we work with. We do not partner with influencers, agencies, or talent who do not support proper disclosure.”
It does not go into how often streamers are required to disclose sponsored content or what exactly proper disclosure entails, nor how prominent placement of said disclosure needs to be. This can lead to confusion, given that streams often last for many hours. Case in point: On Apex Legends’ launch day and the day following, I watched hours of streams from both Ninja and fellow battle royale kingpin Michael “Shroud” Grzesiek. Both had stream graphics that indicated they were part of an “Apex Legends partner” program, but during the time I watched them, neither outlined the exact specifics of what this program entailed. Shroud alluded to aiding in the game’s development as a consultant, but he didn’t disclose the terms of his compensation.
There is no denying that EA’s decision to partner with big streamers had an impact. On Apex Legends’ release day, it doubled Fortnite’s concurrent viewership numbers—pulling off a coup that, days earlier, nobody would have thought possible. More than a month later, Apex Legends remains a Twitch top ten mainstay, often occupying a spot among the service’s top three most-viewed games.
report ea paid ninja 750000 to stream apex legends - Kotaku
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