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Sweet Baby Inc. Boycott Crushes ‘Tales of Kenzera: ZAU’ As Game’s Total Concurrent Players Peaked At Just 287
The ongoing boycott of video games that have been developed by consultancy group Sweet Baby Inc. appears to have crushed the sales of Surgent Studios’ Tales of Kenzera: ZAU.
The game released on Steam earlier this week and according to SteamDB peaked with 287 concurrent players on the day of release. In the two days since, the peak concurrent has already declined to 211.
Not only has the game only achieved a peak concurrent of 287, but SteamDB also notes that game has only sold between 930 and 4,700 copies albeit it notes the “Game released recently, estimations [for sales data] take days to accumulate.”
Not only does the game appear to have poor sales, but social media analyst MastersoftheTDS alleges that the game is using bots “potentially to run damage control for the game.”
He adds, “Many of the accounts mention Surgent Studios, which was founded by Abubakar Salim, who has significant ties to Sweet Baby Inc. directly.”
As noted above, the game is part of the Sweet Baby Inc. boycott. It was added Brazilian gamer KabrutusRambo’s Sweet Baby Inc. detected Steam Curator list given the consultancy company announced it worked on the game in its January newsletter.
The company wrote, “Our friends at Surgent Studios dropped the trailer for their upcoming action-adventure platformer, Tales of Kenzera: ZAU. We had the utmost pleasure of working with Abubakar Salim and the Surgent team on this poignant story, which has been heavily inspired and influenced by Bantu mythology. We know you’re gonna love it as much as we do.”
“In Tales of Kenzera: ZAU, join Zau as he journeys through the world of Kenzera to get his Baba back, joined by an unlikely companion: the God of Death,” the company added.
On top of Sweet Baby Inc. confirming it worked on the game, former World of Warcraft team lead Mark Kern revealed that the game’s main creator Abubakr Salim previously worked with Sweet Baby Inc. cofounders Kim Belair and David Bedard as well as Sweet Baby Inc. employee and Suicide Squad: Kill the Justice League Script Coordinator for a “ready-made interactive leisure and entertainment software development” company called Bebe Sucre LTD.
Kern shared on X, “ZAU creator, Abubakar Salim, is actually an SBI INSIDER! The REAL reason that ZAU worked with Sweet Baby Inc, is because Abubakar Salim co-directed a company “BEBE Sucre” (Sweet Baby) with the FOUNDERS of SBI, Kim Belair and David Bedard, and SBI writer Amy-Leigh Shaw.”
“Tales of Kenzera: ZAU isn’t just a detected game, it might as well be a direct Sweet Baby Inc. game,” he declared.
Interestingly, after Sweet Baby Inc. employees Chris Kindred and Maya Kramer attempted to cancel KabrutusRambo and shut down the Steam curator list, Abubakr was terminated as a director of Bebe Sucre LTD. A UK filing history of the company shows Abubakr was terminated as a director of the company on March 12, 2024 at the height of the backlash against Sweet Baby Inc.
It’s quite possible he was attempting to distance himself from Sweet Baby Inc. in order to prevent his game from being boycotted.
A screenshot of Bebe Sucre LTD’s filing history
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Terminei acompanhando por alto isso daí por causa da desgraça que fizeram com Eiyuden
Pelo visto a galera andou comprando em massa mesmo esse Zau só pra incomodar o pessoal que não gosta da Sweet Baby Inc kkkkkkk